Rachel is currently working on two studies: one to assess level of CSR among tour operators and one assessing stakeholders level of awareness and participation of sustainable tourism practices in island destinations.

Rachel is working on a new book on sustainable tourism in islands. To buy her book, Power & Politics buy it on ... www.amazon.com

The world is not such a lonely planet anymore but the very resources we promote through tourism are in danger of degradation.

When a community welcomes you with warm smiles, you sample local cuisine, see an ancient historic site - you will not be the only one to do so - but you can ensure it is preserved and protected for future generations.

When you see a lagoon floating with garbage or a once beautiful landscape paved with concrete you also realize that if principles of sustainable tourism are not put into action, then each one of these destinations will lose their appeal, environmental beauty and ultimately, their profitability.

In order to develop a sustainable tourism and travel industry, some key areas to consider include:

• sound financial and business planning environmental management
• sensitivity to cultural and social dynamics
• efficient management, training and customer service
• consideration and inclusion of all stakeholders
• long term vision and good joined-up governance
• marketing and communications programs to showcase the positive elements

Our experiences, education in tourism and work experience have led us to believe passionately in the principles of sustainable tourism. We have experience in both practical and theoretical implications of tourism and all facets of tourism development and management. For consulting assistance with your project or destination, please contact us

Tourism will never be completely sustainable as every industry has impacts, but it can work towards becoming more sustainable.

ISSUE: As more regions and countries develop their tourism industry, it produces significant impacts on natural resources, consumption patterns, pollution and social systems. The need for sustainable/responsible planning and management is imperative for the industry to survive as a whole.

FACTS:
TOURISM IMPACTS:

• Over 902 million people travel internationally in 2008 and this is expected to reach 1.6 billion by 2010
• The average international tourist receipt is over US$700 per person
• Travel and tourism represents approximately 10% of total global Gross Domestic Product (GDP) (if it include tourism related business (eg catering, cleaning)
• The global travel and tourism industry creates 10% of world employment (direct & indirect)
  
• At least 25 million people spread over 52 countries are displaced by violence, persecution and/or disasters - tourism receipts in every country are affected by this.
  
  
• ENVIRONMENTAL IMPACTS:
• The average Canadian household used 326 liters of water per day....the average luxury hotel room guest uses 1800 litres of water per day... a village of 700 in a developing country uses an average of 500 litres of water per month
• A species of animal or plant life disappears at a rate of one every three minutes Biodiversity has declined by 40% from 1970 to 2000. During the same period, the ecologic footprint of man grew to exceed the biological capacity of the Earth by 20 per cent.
• 70% of marine mammals are threatened
• The Western world (with 17% of the worlds' population) currently consumes 52% of total global energy.
• 1 acre of trees absorbes 2. 6tonnes of CO2 per year
• 58% of the worlds coral reefs are at risk
• Seawater is expected to rise 70 cm in the next 10 years
• By 2050 climate change could have directly led to the extinction of 30% of species, the death of 90% of coral reefs and the loss of half the Amazon rainforest.
• Since 1970 a third of the natural world has been destroyed by human activity
• Half the world's population lives in urban areas and this figure is expected to increase. In Latin America and the Caribbean, 76% of the population live in urban areas
• By 2036, there will be 1200 million cars on earth - double the amount today
• A European uses 14x more energy than someone living in India
• For every 1 degree rise in temperature above 34 degrees Celsius, yields of rice, maize and wheat in tropical areas could drop by 10%
• The average person in the UK uses approximately 150 litres of water per day - 3 times that of a local village in Asia

• Sources: FOC, 2002, WTO, 2000 & 2002, UNWTO, 2007, www.risingtide.co.uk, 2004, UN, 2003, Gov't of Canada, 2005, Science Musuem, 2006)

SOLUTION:

Sustainable tourism is about re-focusing and re-adapting. A balance must be found between limits and usage so that continuous changing, monitoring and planning ensure that tourism can be managed. This requires thinking long-term (10, 20+ years) and realising that change is often cumulative, gradual and irreversible. Economic, social and environmental aspects of sustainable development must include the interests of all stakeholders including indigenous people, local communities, visitors, industry and government.

WHAT CAN YOU DO?

• Address environmental and social concerns through policies, practices and initiatives with others.
• Are you traveling? Use these guidelines for being a responsible traveler?
• Are you a business or organization? Use these questions to guide you.
• Have us help you with policy development, environmental management, business planning and marketing efforts.

• Read more or contact us directly. Click here for definitions and information about sustainable tourism.

Last updated: May 17, 2009